You pick up a newspaper article. It's not too out of date, but... it's dated from about three days ago, because it's currently December 21.

 BREAKING NEWS: UXIE MARRIES NQPPPNL

    Today is the day that the Legendary Pokémon Uxie marries the recent Sinnoh Champion Nqpppnl (Napoleon.) The entire event starts at sundown and will be televised on international TV and radio. Let's wish the new couple luck on their journey of life!

You scrunch your eyes, and reread the article. You find it very hard to belive that a Legendary Pokémon would fall in love and marry. Your eyes glance to a much more non-mind-bendy article about raising bronsongers. The help ads provide a much-needed distraction.